LinkedIn Statistics Every Marketers Should Know in 2022-2023
Social media has many functions. People use Facebook and Twitter for entertainment, sports, memes and more. They browse Instagram and Pinterest for beautiful images and inspiration. When it comes to professional and business networking opportunities, LinkedIn is the place to be. Why should you look at taking an in-depth look at LinkedIn numbers in 2022? Because LinkedIn has been described as”the “professional social networking site,” is the largest and most influential of its type.
If you’re searching for ways to improve your social media management strategies in the coming year, you need to gain an understanding of the business landscape as well as a knowledge of what’s driving the most recent LinkedIn marketing statistics.
This blog post reviews several of the significant LinkedIn marketing stats. The various categories of features on the site and demographics, as well as recruitment lead generation and marketing trends will be the primary focus on our LinkedIn statistics blog for 2022. Let’s start.
LinkedIn Statistics Relating to Site Features
LinkedIn has been proven to be highly effective in helping users to make meaningful professional and business connections. It’s because it allows the filtering of metrics that are not business-related, a capability that isn’t offered by other social networks. Think about this feature when you are drafting the LinkedIn digital marketing plan and join with professionals and businesses that share your values and the area of expertise.
You can employ Boolean operators (AND, OR, NOT or AND not) to filter results for the following:
- Seniority level
- Job job
- Years of experience
- Company
These are important social media marketing LinkedIn options that you could make use of. To improve your connection as well as increase your network, your LinkedIn marketing strategy should incorporate an enhanced profile. Simple steps such as including a background picture and the profile photo, writing an engaging summary and using a job title as your headline go quite a ways.
There are a few LinkedIn statistics job hunters should be aware of:
- By adding a picture of yourself on LinkedIn, you increase the rate at which people view your profile by 14x (LinkedIn, 2019).
- Be attentive to job alerts and be among the first to respond to any the latest job openings. This will increase your odds of getting a response from the employer four times over.
There are a variety of strategies for marketing on social media LinkedIn strategies similar to those on Facebook and other platforms. Some of the most efficient strategies and features that you should leverage in your LinkedIn strategy are as follows:
- Comment hashtags, which are listed on this social platform
- The #OpenToWork frame will appear on your profile picture if you’re seeking a job
- The #Hiring frame appears on your profile picture if looking to employ someone
- The swipe-up link feature is used in articles to boost content visibility
There is however one feature that employers or job-seekers have mostly overlooked – shared and linked content. Only one percent of LinkedIn’s monthly users create content that can be shared or linked to. But content is an essential component to LinkedIn social media marketing everyone should benefit from.Effective LinkedIn marketing strategy should involve making and sharing relevant content. LinkedIn allows you to make use of different formats for content like slideshows, videos, and even links to your site.Utilizing these tools in the mix of your LinkedIn strategy will place you among the three million users or accounts that have an overall total 9.4 billion views.
LinkedIn Stats 2022 and Demographic Data
One of the most impressive LinkedIn marketing statistics is the demographics. The social media portal boasts an impressive 800 million active users in 200 countries across the globe – a staggering number that anyone who is developing the LinkedIn digital marketing strategy could feel inspired by. In fact, in December 2021, LinkedIn began to launch in Hindi to support another 600-million-strong market.
Take a look at the following LinkedIn stats: The company was founded in 2003 and has since grown its members to 1.6 million later. Its growth was slow in the beginning period. However, when the company was listed on the stock exchange in 2011, it boasted a staggering 400 million active users ( Buffer, 2017). The company reached the half-billion mark in 2017.
Here is a rundown of important LinkedIn data on usage as well as demographics ( LinkedIn, 2021):
* 40% of all users that use the platform daily.
* The site has 41 percent annual year-on-year (YoY) expansion.
* Seventy five percent of LinkedIn users live outside the U.S.
* More than 48 percent of users are located in North America and Europe.
* About 194 million people originate from North America, and 166 million are from Europe.
* Fourty-four percent of users earn $75,000 per year.
* The majority of users come of Asia Pacific (around 201 million).
* Around 65 million users come from across the Middle East.
* More than 121 million of them are located in Latin America.
It’s also believed to be 43.1 per cent of the users on LinkedIn are female while 56.9 percentage are male ( Statista, 2021). Female LinkedIn users are more selective in their job application with 20 percent of them applying to fewer jobs compared to men and this is among the most vital LinkedIn stats for recruiters. But, women who use LinkedIn are 15 percent more likely be hired than men ( LinkedIn Gender Insight Report).
Recruitment Stats
Recruitment for jobs is among the main reasons people join on LinkedIn. This is why it’s an essential LinkedIn marketing area to take into consideration:
* 45 million people search for jobs on the site each day ( LinkedIn, 2021).
* More than 50 million listed companies use LinkedIn ( LinkedIn 2021).
* 15 percent of all jobs required remote jobs by 2020 ( LinkedIn, 2020).
* Posts for remote jobs increased by 357 percent in 2021 which is an important number to consider in any LinkedIn advertising campaigns ( LinkedIn Workforce Insights, 2021).
* Someone gets hired every three minutes via LinkedIn ( LinkedIn 2020).
* About 85 percent of recruiters utilize this social platform to conduct background checks of applicants (RezRunner, 2020).
* Nine of the ten LinkedIn members are open to exploring new opportunities for employment (LinkedIn, 2021).
* A further 40 percent of users are likely to change to a different job within four year ( LinkedIn Marketing Blog, 2020).
Some of the more fascinating LinkedIn facts is that during the time of the pandemic in 2020, the site witnessed an increase in the number of remote jobs posted as high as six times more compared to the previous years. This is a sign of a shift in preferred employment and actual LinkedIn trends.
Lead Generation Using LinkedIn
In addition to recruitment and networking A significant part of your LinkedIn digital marketing strategy should be focused on lead generation. It is common for people to spend time on different social media platforms. But when it comes to LinkedIn people tend to invest time in the platform.
Pay attentively to the following LinkedIn marketing figures ( LinkedIn, 2019).
* Eighty percent online business-to-business (B2B) prospecting is generated by LinkedIn.
* A whopping 43 percent of marketers on the social media platform say that they have sourced at least one client using the platform.
* Seventy-nine per cent of marketers think that this platform is a great lead generation tool.
* The statistics show that in the month of January, 2020 marketers had reached 663.3 million users through LinkedIn social media advertisements.
* The ads on the portal reach approximately 1.6 percent growth per quarter.
* The top markets reached by LinkedIn ads include that of the U.S. (162.5 million users reached) and India (62 million users reached).
LinkedIn Trends for Marketers
Let’s review some LinkedIn marketing stats. We’ve already mentioned that only a few businesses and users share content. But those who incorporate it into their LinkedIn marketing strategy drive large volumes of traffic to their websites.
It’s not a surprise that many B2B marketers prefer LinkedIn. In a B2B survey, 97 percent of respondents said they had used LinkedIn to promote their content marketing initiatives. In comparison, Twitter and Facebook saw an average of 87 and 86 percent for marketers. Interesting LinkedIn marketing statistics for social media experts ( Content Marketing Institute, 2018,).
Here are some other related statistics based on the most recent LinkedIn trends:
* Brands posting ads on LinkedIn can enjoy an increase in purchase intent as high as 32 percent ( LinkedIn, 2021).
* LinkedIn ad campaigns reach 13 percent of all global audiences.
* Video posts tend to get shared 20X more. A tip to follow: Develop more video LinkedIn ads .
* The employees of your company are 14X greater likely to spread your site’s information to promote your business ( LinkedIn, 2021).
* Larger images have 38 percent higher click-through rates (CTR) This is a crucial aspect to consider when you are creating information for web search optimization (SEO) and Pay-per-click (PPC) campaigns. To be able to judge, 1,200 x 627 pixels is the recommended size ( LinkedIn, 2021).
* Ad reach increased by 3.5 percent in the last period of 2021. This means that your LinkedIn ad campaigns might reach 25 million more people around the world ( Hootsuite, 2020).
* LinkedIn was named the most trustworthy content source as well as “the most trusted platform” for brand recognition ( LinkedIn, 2019).
* LinkedIn is 277 percent more effective in lead generation than platforms such as Facebook and Twitter ( HubSpot 2020).
* You can expect 30 percent of your engagement to originate via workers ( LinkedIn, 2021).
A crucial note The majority of LinkedIn’s traffic comes from mobile devices ( LinkedIn, 2021). It’s almost a perfect split between mobile and desktop this is the reason it’s crucial to be able to accommodate both users in your LinkedIn strategy. However, experts do predict that the amount people who use smartphones will rise five times over the coming three years ( Ericsson Mobility Report 2021).
We hope our LinkedIn Statistics 2022 Blog post has given you the knowledge to design better LinkedIn marketing strategies.
Social managing the brand of media isn’t always a stroll through the woods. The same is true for LinkedIn social media marketing which can be a challenge to execute if you’re new to the platform.
Work with a trusted LinkedIn marketing Company like Monaqo. We’ve helped companies large and small increase their social media presence and create leads through effective LinkedIn promotional campaigns.
