How to do keyword research for sccessful PPC Campaigns in 2022-2023?

How to do keyword research for successful PPC Campaigns in 2022-2023?

If you want a successful PPC campaign, your keywords are most important. Choosing the best keywords is important to get clicks and conversations. The selection of the right keywords should be done by understanding your customers and knowing what terms they are going to use in the search bar.

In this guide, we’ll help you to understand the methodologies that will help you to find the best keywords for your PPC campaign.

What are PPC keywords?

PPC keywords typically buy keywords as they are better converted than informational keywords. Take an example just using buy boat headphones is not converting customers to purchase the product rather than using “5 best boat headphones or most trending boat headphones” this type of keyword attracts more buyers for the PPC campaign.

How to find the Best keyword for Your PPC Campaign?​

1. Understanding What customer want: First consider what customer will type or speak in to search bar which will bring them to your site.

2. Use a PPC Keyword Tool to find keywords: Keyword tool provide you list of keywords for your PPC campaign. In keywords tool you can find hundreds of keywords list. You can use Google keyword planner or Wordstrem’s Free Keyword Tool to get list of keywords for PPC campaign.You can search for your specific industry related keyword which will be exact match.You shouldn’t bid on a popular keyword as they are costly and more competitive. Wordstrem’s free Keyword Tool will help you to choose the best keywords along with high volume and relatively low cost for your PPC campaign.

3. Select Right keyword for PPC campaign:

Branded Keywords: Keywords that include the brand name. Brand keywords get good results in terms of click-through rate and conversation rate.

Competitive Terms: The brands that sell the service or products similar to yours. It is good idea to focus on competitor’s keywords. This offers your brand to land up in front of people who are searching for competitor’s products or services.

Generic Terms: Keywords related to the service your company offers.

Related Terms:Terms that are not exactly related to the products or services you sell but some users who want to purchase your service or products may be searching for.

Locational Keywords:Keywords that cover a location are good for location-based campaigns.

Long-tail keywords: Long tail keywords are unique and highly specific phrases also these are low-cost keywords. These type of keyword have a low volume and have less competition.
 
4. Look for Keyword Metrics: Let’s focus now on keyword metrics. Not all keywords built the same results even if they are related to your campaign subject.  You have to focus on the keywords volume and CPC it will help you to figure our use of those keyword also it will help you to keep balance of your budget.

5. Keywords Match Type
Now let’s learn about keyword match types. There are 3 types of keyword match Broad match, phrase match and exact match.
 
Broad Match:Broad match type keyword are those that reaches the widest audience and this is default match type. For example, pump cleaning price.

Exact Match:  This types of keyword exact match to words and phrases on which you’re bidding on. For example, [pump cleaning service].
 
Phrase match:Phrase match are those keywords in which users use quotation marks. These are narrower targeting than broad match keywords. For example, “pump cleaning service near me”.

Negative Match: Ads will not show to customer if they search using phrase or words which is exactly match to negative keywords. For example, if you choose herbal tea as a negative keyword and if customer search for the same then ad will not show to customer but if he searches for ‘buy herbal tea then it allows to show our ad.

How to generate ROI from PPC Campaign?

If you follow above mention methodologies, then it is easy to pull off a successful PPC campaign. If you choose right keywords for your campaign, then you will get investment back through your ads.

Best Free Keyword Tools for PPC Campaign:

If you search on google for keyword tools you will get a lot result. You will find some PPC keyword tools but some of them free some of them paid which is more than you need. So let’s see which are the best PPC ad keyword tools you must know.

  • Google’s Keyword Planner:

    The mostly used tool for ppc keyword research is Google’s Keyword planner. This tool is best to get ad group idea and search for new keywords. But cannot rely on this app as you may not get some important long tail keywords. The unique feature of this is bidding data and advanced attribute filtering is available. In the google keyword planner if you enter keywords into search box your will see the estimated impressions for much more localized area. 

  • Keyword Tools: The keyword tool app uses a Google Autocomplete and this is an extremely user friendly application also you can use it without creative an account. Unlike other tools Keyword Tool is extremely reliable as it works 99.99% of the time. This app provides you up to 750 suggestions for a one keyword. This application has an 83 languages options also it works with 129 Google domains. For example, if you search for a “Oily skin” you will get more than 400 result plus question related to tis word asked mostly. 
  • Ubersuggest:

    Ubersuggest is a keyword suggestion tool and it is a free online tool which will help you generate keyword ideas to improve and expand your content. This tool utilizes the suggest data from Google and other search engines by taking your terms, adding a letter or number in front of it, and extracting suggestions for that keyword all at once. 

  • Google Autocomplete: Google autocomplete is a google search feature that provides search term predictions. As in the search bar predictions will adjust accordingly, until you see the search term you want to use. Google AutoComplete’s help you save time by completing the search query that you think in mind. Google Autocompletes predictions depend on country you’re in.
 
  • WordStream Free Keyword Tool: Wordstream’s free Keyword suggestion tool provide highly relevant and valuable keywords for your chosen topic. The tool provides more suggestions and more diversified long-tail key phrases than the other keyword tools. But, some metric like Google Search Volume and competition we can’t see until you sign up for the paid version.  WordStream have other free keyword tools including the keyword Niche finder, Keyword Grouper and Negative Keyword Tool, all will help further refine your keyword lists.
  • AdWords Search Terms:

    The google Adwords keyword tool is a free keyword analysis tool provided by google for its Adwords product, which is a pay-per-click advertising platform. Google Adwords are search engine marketing strategies to generate more traffic and leads.  Adwords search tool allows your campaign to get target users on two main networks the search and the display network. To create a free account, go to http://www.adwords.com. And if you don’t want to login go to https://adwords.google.com/o/keywordtool

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