How to do keyword research for successful PPC Campaigns in 2022-2023?
If you want a successful PPC campaign, your keywords are most important. Choosing the best keywords is important to get clicks and conversations. The selection of the right keywords should be done by understanding your customers and knowing what terms they are going to use in the search bar.
In this guide, we’ll help you to understand the methodologies that will help you to find the best keywords for your PPC campaign.
PPC keywords typically buy keywords as they are better converted than informational keywords. Take an example just using buy boat headphones is not converting customers to purchase the product rather than using “5 best boat headphones or most trending boat headphones” this type of keyword attracts more buyers for the PPC campaign.
How to find the Best keyword for Your PPC Campaign?
1. Understanding What customer want: First consider what customer will type or speak in to search bar which will bring them to your site.
2. Use a PPC Keyword Tool to find keywords: Keyword tool provide you list of keywords for your PPC campaign. In keywords tool you can find hundreds of keywords list. You can use Google keyword planner or Wordstrem’s Free Keyword Tool to get list of keywords for PPC campaign.You can search for your specific industry related keyword which will be exact match.You shouldn’t bid on a popular keyword as they are costly and more competitive. Wordstrem’s free Keyword Tool will help you to choose the best keywords along with high volume and relatively low cost for your PPC campaign.
3. Select Right keyword for PPC campaign:
How to generate ROI from PPC Campaign?
If you follow above mention methodologies, then it is easy to pull off a successful PPC campaign. If you choose right keywords for your campaign, then you will get investment back through your ads.
Best Free Keyword Tools for PPC Campaign:
If you search on google for keyword tools you will get a lot result. You will find some PPC keyword tools but some of them free some of them paid which is more than you need. So let’s see which are the best PPC ad keyword tools you must know.
- Google’s Keyword Planner:
The mostly used tool for ppc keyword research is Google’s Keyword planner. This tool is best to get ad group idea and search for new keywords. But cannot rely on this app as you may not get some important long tail keywords. The unique feature of this is bidding data and advanced attribute filtering is available. In the google keyword planner if you enter keywords into search box your will see the estimated impressions for much more localized area.
- Keyword Tools: The keyword tool app uses a Google Autocomplete and this is an extremely user friendly application also you can use it without creative an account. Unlike other tools Keyword Tool is extremely reliable as it works 99.99% of the time. This app provides you up to 750 suggestions for a one keyword. This application has an 83 languages options also it works with 129 Google domains. For example, if you search for a “Oily skin” you will get more than 400 result plus question related to tis word asked mostly.
- Ubersuggest:
Ubersuggest is a keyword suggestion tool and it is a free online tool which will help you generate keyword ideas to improve and expand your content. This tool utilizes the suggest data from Google and other search engines by taking your terms, adding a letter or number in front of it, and extracting suggestions for that keyword all at once.
- Google Autocomplete: Google autocomplete is a google search feature that provides search term predictions. As in the search bar predictions will adjust accordingly, until you see the search term you want to use. Google AutoComplete’s help you save time by completing the search query that you think in mind. Google Autocompletes predictions depend on country you’re in.
- WordStream Free Keyword Tool: Wordstream’s free Keyword suggestion tool provide highly relevant and valuable keywords for your chosen topic. The tool provides more suggestions and more diversified long-tail key phrases than the other keyword tools. But, some metric like Google Search Volume and competition we can’t see until you sign up for the paid version. WordStream have other free keyword tools including the keyword Niche finder, Keyword Grouper and Negative Keyword Tool, all will help further refine your keyword lists.
- AdWords Search Terms:
The google Adwords keyword tool is a free keyword analysis tool provided by google for its Adwords product, which is a pay-per-click advertising platform. Google Adwords are search engine marketing strategies to generate more traffic and leads. Adwords search tool allows your campaign to get target users on two main networks the search and the display network. To create a free account, go to http://www.adwords.com. And if you don’t want to login go to https://adwords.google.com/o/keywordtool.
